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Reliance Retail brands may soon come to kiranas SECTIONS Share Synopsis “We have now had the launch of our own brand called Puric InstaSafe, which is built on the proposition of hygiene and we (are) now looking to extend that into general trade as we scale up our new commerce business,” Dinesh Thapar, chief financial officer of Reliance Retail, said in an investors’ call on Friday. Agencies “To begin with they are planning to go national with Puric InstaSafe brand,” he said. “Puric InstaSafe would be a precursor to other Reliance brands to follow with other brands in the general trade.”

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