By
March 16, 2021
Sandpoint, ID-based Litehouse Foods has developed a new line of refrigerated salad dressings to deliver on the product attributes today’s consumers are looking for, including fewer calories, less sugar, fewer ingredients, more flavor and a thicker formulation.
“The Purely Balanced product line is our new Greek yogurt-based salad dressing, and a complement to the Litehouse brand,” said Krystle Turnbull, product manager for Litehouse Foods.
“From consumer feedback, we knew there was a desire for a thicker Greek-yogurt based dressing,” said Turnbull. “We took this into account during product formulation and developed a thicker dressing, which was a perfect match for the convenient plastic squeeze bottle.”