Swedish sportswear brand Craft has been a key player in the U.S. endurance market for more than 20 years, primarily as a maker of lightweight apparel for cross country skiing, running, trail running, and cycling. On August 30 amid the pandemonium of the Ultra-Trail du Mont-Blanc week in Chamonix, France, Craft unveiled its new Pure Trail shoe, its first all-around trail running shoe designed for running rugged mountain trails.
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