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necessary, we wanted to split the company into three. so we have ford model e for electric, blue for gas and hybrid, and pro for the professional, for commercial vehicles. it allows us to move faster and focus. it s also like a startup. but you are still part of a major global car company. how can you compare yourself to a startup? it s in attitude and style and way we work. we also have a lot more people who came from a software background, pure software background, and we re integrating those together. so think of it like using the tools and facilities and resources of a huge global company, but being able to take decisions and move more quickly. that s what model e s really about. but this is an increasingly competitive market now, isn t it? you seem to be a few years behind the opposition in europe. lots and lots of electric cars are coming from china now. how are you going to stand out? so we think it s coming to the right time now. for example, the mustang mach e, the technology

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