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Mentos Expands Gum Range

8th March 2021 Perfetti van Melle’s Mentos brand has launched two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll. The new variants build on the 101% growth of the range following its launch last year. The new lines join the Mentos Pure Fresh fruit gum portfolio with Tropical, Cherry and Bubblefresh available in a 50pc bottle and 8pc roll. The launches will be supported by a £2.1m above the line ‘Yes to Fresh’ campaign. There will also be focused sales support from this month to drive visibility and availability at store level. Kim McMahon, product manager at Mentos, said: “There are 30 million gum chewers in the UK, but we have seen a decline in frequency, driven by consumer changes in habits due to reduction in travelling and commuting. That’s why we’re investing in the category, to ensure the products are front of mind to ultimately encourage more sales at till point – we want the nation to ‘Say Yes to Fresh’.

United kingdomKim mcmahonPerfetti van mellePure freshMentos pure freshSay yesMento pure freshஒன்றுபட்டது கிஂக்டம்கிம் மக்மேயந்பேர்பேத்தி வேன் உருகதூய்மையானது புதியதுசொல் ஆம்

Mentos launches two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll

Published on Mentos, the global number three candy brand, has launched two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll. The new variants build on the significant +101% growth of the range, following its launch last year. Fruit flavoured gum currently occupies a 20% share of the chewing gum market and recruits new and existing users by tapping into a more indulgent refreshment moment. The merging of fruit flavours with traditional, functional gum occasions, increases category penetration and is proven to build incremental sales. Perfetti van Melle’s new Bubblefresh bottle and Cherry roll joins its Mentos Pure Fresh fruit gum portfolio with Tropical, Cherry and Bubblefresh available in a 50pc bottle and 8pc roll. Bottled gums support new ‘stock-up’ shopper habits, which are becoming more popular, while the rolls tap into the impulse purchase, to assuage an immediate need for a quick, tasty pick-me-up.

United kingdomKim mcmahonPerfetti van mellePure freshMentos pure freshSay yesMento pure freshPure fresh bubble bottlePure fresh cherry rollஒன்றுபட்டது கிஂக்டம்கிம் மக்மேயந்பேர்பேத்தி வேன் உருகதூய்மையானது புதியதுசொல் ஆம்தூய்மையானது புதியது குமிழி பாட்டில்தூய்மையானது புதியது செர்ரி ரோல்

PVM bolsters Mentos portfolio with new flavour and format

Confectionery brand Mentos is expanding its Pure Fresh range with a new flavour and pack format. The brand has launched a new bottle format for its Pure

United kingdomKim mcmahonPerfetti van mellePure fresh bubblefreshPure freshSay yesMento pure freshஒன்றுபட்டது கிஂக்டம்கிம் மக்மேயந்பேர்பேத்தி வேன் உருகதூய்மையானது புதியதுசொல் ஆம்