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Comedy legend Jeff Low directs new Because You Tried Today campaign
Last month, Coors launched its first USDA-certified organic brew, Coors Pure, with a literal Beer Run in Central Park and a nationwide beer giveaway for drinkers who simply ran in the shape of a Coors Pure can. Now, Droga5 New York is sharing the brand’s first national campaign, which debuts this week with the fitting tagline, Organic, but Chill About it .
Coors Pure is an organic beer with three simple ingredients: barley, hops and water, 0 sugar, and only 92 calories. It’s a beer that lets you drink and maintain your healthy lifestyle. If you like beer and you also run every now and then this beer’s for you. If you remember to cycle sometimes but conveniently “forget” other times this beer’s also for you. If you’re into ultra-marathons or hiking at 5 am. Then no, this beer is not for you.