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How to fill your team with confidence for business success

How to fill your team with confidence for business success
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Puratos UK launches Belcolade reduced sugar chocolate

Puratos UK launches Belcolade reduced sugar chocolate
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Clean label is fast becoming the expectation, not the exception

Clean label is fast becoming the expectation, not the exception By Gill Hyslop Consumers are increasingly reading product labels and searching out ‘clean’ ingredients lists that are shorter and feature recognisable ingredients that are sourced from nature. Artificial or chemical ingredients are the main undesirables, while there is also interest in excluding ingredients that consumers may perceive to be unnecessary. Clean label was found to be a top consumer trend in the 2019 Puratos global Taste Tomorrow report, the world’s largest bakery, patisserie and chocolate consumer survey. The trend for transparency, focus on health and greater interest in what goes into food has led to consumers checking labels more than ever before. The survey found 86% of people check labels, with 36% of people looking for details on preservatives and 33% checking information on artificial colourings and flavourings.

Clean label is fast becoming the expectation, not the exception

Consumers are increasingly reading product labels and searching out ‘clean’ ingredients lists that are shorter and feature recognisable ingredients that are sourced from nature. Artificial or chemical ingredients are the main undesirables, while there is also interest in excluding ingredients that consumers may perceive to be unnecessary.

Puratos extends vegan range with doughnut mix and fillings

Puratos UK is extending its Soft’r range with a plant-based doughnut mix and complementary fillings. The Soft’r Doughnut is described as a 50/50 mix for yeast raised doughnuts. The new ‘smooth and creamy’ fillings, meanwhile, come in caramel and chocolate variants and can be used for post-bake injections in doughnuts and muffins, or as a dipping sauce. The NPD forms part of the 250-strong Plant Forward range. Many of the products in the range are naturally vegan, according to Puratos, but it also features solutions to replace eggs, butter, and animal-based proteins in bakery recipes. Plant Forward is part of a global campaign by the international baking, patisserie and chocolate ingredients company designed to encourage customers to add plant-based bakery items to their portfolio.

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