Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF).
The ongoing COVID-19 crisis had clearly accelerated the sustainability conversation in beauty, according to experts in the field, with industry set to experience
Future of Beauty survey conducted amongst 2,000+ UK consumers by creative marketing consultants The Pull Agency found 72% of consumers believed individuals were most responsible for caring for the planet. Just 16% said companies were most responsible and 13% cited government as most responsible.
Consumers Want Beauty And Personal Care Products To Be More Sustainable
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Three quarters of UK consumers don t think brands and retailers are doing enough to make beauty and personal care purchases more sustainable – Retail Times
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