conditioner maker get this kind of advertising bang for its buck, as it were. reporter: right. certainly throughout the campaign, the brand had to have taken a publicity hit, right. trump was railing about this on the campaign trail almost nonstop. so i do think putting some of that to rest is certainly of benefit to the company and you have to also remember that the company is still sending some of these jobs to mexico so i m not sure that this equates to necessarily positive publicity for the company, but it at least negates some of the negative publicity they were receiving. a lot more to discuss, as you say. there s a lot more to the story. great to see you, tony. thank you very much for your reporting on this. let s talk about this. julian zelizer is a princeton professor. cnn s chief business correspondent christine romans is here as well. executive editor of cnn politics, mark preston and national political reporter with
they would get dna evidence. what can they do now to try and find out? what s the next steps they take? i m assuming people in london are saying even if jihadi john has been killed isis has ten more like him lining up to take his place. they do. at the same time they see him as such an important if i can your publicly, isis used him in the chilling videos, they think there s at least a publicity hit against isis. to answer your first question, i guess, i mean without wishing to be too you have to look at homeland to understand what they ll do. they ll be monitoring what happened immediately after the strike as others go to try to establish what s happened in the car. they ll be looking just eyes on to see if they can see whether there are bodies and then have relativity sophisticated capability to identify whether it is jihadi john.