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Industry Profile: Kate Lippett at Zenith

Industry Profile: Kate Lippett at Zenith
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Pharma Contract Sales market set to grow at a CAGR of 5 8%

Publicis Groupe Power of One Team Wins Singapore Tourism Board

Little Black Book, Power of One, or Shophouse @ Publicis, will be taking on the strategic challenge of helping the STB ‘navigate tourism’ in the coming years

Communications firm helps empower SMEs

Published April 2, 2021, 10:48 AM Communications firm Publicis Groupe Philippines said it has started Project Lion Cub, a build-operate-transfer e-commerce solution that enables small and medium enterprises (SMEs), in collaboration with various platform partners, to quickly adapt to the digital normal of doing business. Under the Publicis Groupe Power of One platform, a multi-disciplinary task force across the entire Groupe network of creatives, strategy teams, e-commerce and social specialists from Digitas, as well as Publicis media was formed, and a plan was crafted to help a variety of micro and small social enterprises who supported different communities. The goal was to help set up their e-commerce stores, optimize their digital presence, and create social campaigns to boost awareness. The team worked closely with Lazada and Facebook who gave technical support and media credits. 

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