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Converting subscribers to digital is critical for Northeast Ohio newspapers David Kordalski/Crain s Cleveland Business 1801 Superior Ave was once the home of The Plain Dealer, but now houses Advance Ohio. In mid-December, the sales insert that had been regularly stuffed in the Sunday Plain Dealer carried the announcement that, beginning Jan. 31, the ad was moving online and would no longer appear in the PD and other newspapers around the country. It was a sign that the nearly two-decade drain of advertising from newspapers would continue in 2021. So far, Northeast Ohio s newspapers have met the decline in revenue by finding ways to cut costs. As a result, newspaper ownership has consolidated, and the papers have laid off staff and sold office buildings and printing plants.

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