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right, and to return to the little phrase i used at the beginning about earthly reality perhaps clashing with some of your more idealistic visions, earthly reality today is that across the world, in democracies and maybe in the not so democratic countries, what we see are rising, alarming levels of mistrust in government, in officialdom, in the people who rule over our lives. there is deep scepticism. covid perhaps has brought that out once again. trust and faith are central to your notion of how a mission economy would work. and i would put it to you there is a desperate lack of trust and faith in governance. absolutely, but that s why the book doesn t stop at the notion of moonshot submissions, it then looks at the metrics. like, what s the accountability that should be in place to make sure our governments and different types of public institutions are actually working for people? so look at the bbc, where we re sitting today. inside the bbc is a metric and a concept of public value

Deep scepticismMission economyMoonshot submissionsThe book doesnt stopBbc newsPublic value