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The platform, Live Your Legacy, encourages people to think about their legacy as they live life, rather than as something they leave behind
Public Trust is set to return to television screens for the first time in nearly three years with an integrated marketing campaign via Special Group, asking New Zealanders to think about the legacies they’re building.
Public Trust – New Zealand’s largest provider of wills and estate administration services – has worked in collaboration with Special Group to develop a new brand platform that underpins the creative.
The hero film was directed by Fraser Chatham from Fish & Clips and charts how knowledge and custom is passed down between three generations of family.