Industry group rather advocacy cause to try to mobilize public support. There is Something Interesting and unusual because we usually think of grassroots mobilization as the purview of citizens organizations, social Movement Groups and what weve seen over the last few generations that turns grassroots participation into a commercial service. Corporations are increasingly concerned about the reputations and Industry Groups often have pieces of unwelcome regulation that they need to respond to they dont want to just rely on inside blogging anymore. Sending specialized lobbyists to washington or sacramento to plead their case. Doing things like providing testimony, doing things like talking directly with policymakers. What these consultants do is within your times columnist has called with my pms is what many people think of it im obvious. They are not your conventional lobbyists that whole feed your lobbyists that whole feed your case in the state capital in washington. They are lobbyist