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and it is a monster. inside, it s an entertainment venue. outside, it s the world s largest video screen, covered in 1.2 million leds. and it s become an instant landmark and a huge talking point since it opened last year. in a few moments, we ll find out what it s like to live in a city that s dominated by this giant, glowing ball. but first, alasdair keane s been taking a look at how graphics are bringing it to life. our senses are constantly being bombarded by the sights and sounds around us, including advertisements that have been carefully crafted to grab our attention. but in a busy world. ..do we always notice? if everyone is looking at their phone, what we are trying to do here is to convince people to stop looking at their phones and recall what they have in front of them. bcn visuals are based in barcelona, creating sd displays all around the globe, and now they have a new canvas to work on. and it isn t without its challenges. what we did is think about round . yo

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