I decided they were critical questions i wanted to get into about what was the meaning of smoking, its impact, as an american historian, i began to realize there was almost no aspect of 20thcentury american ,ife from advertising to film medicine and science, regulation politics, that in some way could not be encapsulated by investigating the history of smoking the cigarette century. The problem again how best to do that. I added a fifth question as i was getting near the end. So did smoking come to be popular in the course of the 20th century . Almost no one smokes cigarettes as recently as 1900. Cigarette consumption was 50 per capita per adult. In 1970, it was 4000. Its really a modern behavior although tobacco use would go into the earliest days of native in the americas. Those interested in how do you create a modern behavior around major industry and this became the focus of my early work. How do you go from no one smoking in 1900 to a majority of men smoking by mid century and ,
Thinkingd the way about how to get control of it tobacco epidemic. My publisher had in complaining has been complaining about how long it took to write his book and i am so please finally see it in its needed pleaded for completed form. Project started when i was seven and my parents in your reason for time to new york city for the first time. Ave had one of this the beginning of the book. Artief this time, i had been told, it was 1961. There was a lot of categorical Scientific Evidence that smoking was dangerous. I knew it was that i had this sion, the badness of smoking was cant to did i something or that its more thanconstituted a fact on health. All kids were told smoking was, it was only for adults, created in part is appealed. This appeal was anything a natural. It would be studied in vegan of studied invention of an industry. Board here a slide of a billboard. Retrospect it looks rather dated and small but i can tell you that the way that the industry became brilliantly successf
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People around the world have died of aidsrelated causes, particularly in the developing world, where the disease has devastated entire families, communities, and generations. Buthanks tthe medical advancement of antiretro viral therapy and progress in prevention, saving lives is now possible. Aid groups and governments have been working hard to bring innovative hiv prevention methods and tools to scale. And its working. In mozambique, one young relationship counselor is getting creative. Working with a local radio show, shes finding ways to make condoms exciting, and even sexy. [man singing in native language] narrator like all countries in southern africa, mozambique suffers from hivaids. Every year, millions of dollars are spent on prevention campaigns, including promoting condoms. But the battle is far from won, and one person thinks she knows why. [indistinct chatter] sheila i dont know how many students there are. Maybe 8,000. To pick up condoms, i have the records here. Maybe a h