analytica used from facebook. what they did was they hired five staff members from cambridge and they had to sign a deal to get the staffers to come work with them in texas but they never used any of the so-called psychographic modeling. they used data and research from the rnc and their own internal data network. a lot of it is trying to paint the trim campaign as if they reached into facebook and ripped out all of this. it s just not true. but like you said, it s more about facebook and protecting their customers information. obviously they didn t do a great job about it because they didn t let people know their data was being mined. i think facebook has to answer to that. juan: i think this is another reminder that propaganda and sort of a psychoanalytical profile of play are at play in elections. you can use it without peoples