Tequila brand launches price-marked pack for convenience stores Print
15th February 2021
Tequila brand Jose Cuervo is launching a price-marked pack for convenience stores, in a move designed to “drive both consumer confidence and retailer value”.
The price-marked format is running across Jose Cuervo Especial Silver 500ml and Jose Cuervo Especial Reposado 500ml bottles, retailing at £15.99.
The bottles are available from Bestway, United Wholesale Scotland, JW Filshil, Crown Cash & Carry, Dee Bee, East End, Elbrook, Hare Wines, HT Drinks, and Soho Cash & Carry.
Jose Cuervo said the price positioning guarantee is lower than other competitors which “benefits both retailers and customers”.