London welcomes 2021 in spectacular style
Wednesday, 13 January 2021
Photo by Patrick Straub courtesy of Jack Morton Worldwide/BBC
UK - London welcomed in 2021 with a spectacular city-wide display, sending a message of thanks and hope to the nation and the world. Jack Morton, the global brand experience agency, helped to develop the original concept and worked in partnership with the Mayor of London’s office and a dedicated team of experts to create the extraordinary experience. The 10-minute show, designed for home-viewing and created in collaboration with the BBC, was broadcast live on BBC1 and watched by a global viewing audience of millions. Jack Morton’s creative show team worked in collaboration with On the Sly for the music production, Titanium Fireworks for the pyrotechnics design, and SKYMAGIC for the swarm drone sequences.