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May 27, 2021
Certain countries are renowned for their game-changing approach to beauty. There is the cultic mythology of the French pharmacy, for example, where dewy-skinned gallic women stock up on their no-frills, science-led skincare (the practical secret to their effortless glow). More recently, South Korea’s hallowed ten-step routine – overloaded with sheet masks, essences, serums and sleep creams – has gone global, leading to a maximalist wave of new products and overflowing bathroom shelves. Its neighbour, Japan, has been similarly influential, experimenting with scientific innovation and mindbogglingly complex ingredients (I have one J-Beauty product on my shelf that contains eggshell membrane and ionised platinum – it’s scarily effective, obviously, but I have no idea why).
Following four long months spent either out in the cold or cooped up indoors, your skin is going to need some serious TLC if it’s ever going to be ready for our big return to reality.