February 1, 2021
Like so many trends accelerated by the pandemic, consumers’ desire for accessibly priced engagement rings has intensified over the past year. Before March 2020, modern brides were already more independent, opinionated, and value driven than previous generations. Now, thanks to our new work-from-home reality, they are also increasingly casual.
In the wedding jewelry arena, all these factors combined have translated into a growing interest in rings that are affordable, design-forward and made with sustainable materials. For today’s soon-to-be-engaged woman, the ultimate prize is no longer a mega-diamond stunner that cost her partner three months’ salary, but a ring not necessarily centered on a diamond that feels uniquely her own.