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Peapod Digital Labs, Quotient develop tool to target TPR savings to shoppers
Ahold Delhaize USA’s Peapod Digital Labs e-commerce arm has partnered with digital marketing specialist Quotient to launch a new tool to amplify temporary price reductions (TPRs).
Mountain View, Calif.-based Quotient said yesterday that the solution, part of its Retailer Performance Media Platform, is designed to boost customer access to TPR savings through digital media. Peapod and Ahold Delhaize USA’s supermarket brands Stop & Shop, Giant Food, Giant/Martin’s, Food Lion and Hannaford are the first to offer the tool via their retail media platform, AD Retail Media.