Industry coalition Vax4Live launched to help live music events return safely
A NITO-led coalition of live music companies and trade groups has launched Vax4Live, a campaign to encourage fans to get vaccinated so the U.S. can safely return to live events.
The National Independent Talent Organization (NITO) is leading Vax4Live along with AEG Presents, Bandit Lites, Fox Theatre Atlanta (GA), Hardly Strictly Bluegrass, the International Association of Venue Managers (IAVM), the Independent Promoter Alliance (IPA), Red Light Management and Universal Attractions.
The Vax4Live campaign is designed to
spread awareness, gather support, acquire partners and prepare calls to action and initiatives that will provide guidance, resources, and factual information regarding vaccination efforts and how we can safely return to live events.