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return on their investment. the other thing is, once you get it right far group of customers, the first people that come in your door, don t assume it is good and done and you can move on. different cohorts of new customers are different. the tip is to keep a consistent allocation of energy and optimizing the first mile of the customer s experience. that s a good point. people are going to join you the first time are different kinds of people that come on a year or two or months later. more forgiving, willing to put up with more friction. they need to be handheld in a different way. jean, you have milestone, a billion dollars in project renovations right now? yes. incredible. incredible. you have other things, too. you have raised all this money. one of the first african-american women to raise

Don tA billion dollarsA billionProject renovationsAfrican american