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Poundland to launch new reduced items aisle to help shoppers
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Poundland to introduce cost of living aisles in 300 UK stores
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Poundland to add cost of living sections in 300 stores in bid to rival ASDA, Aldi, Lidl, Tesco and Morrisons
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The plan is part of "Project Diamond", which will see Poundland roll out new clothing and homeware ranges to between 275 and 300 more stores between now
Poundland takes on Aldi, Lidl and Asda as it provides cheap meal alternatives
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