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Texas Antitrust Lawsuit Claims Google Rigged Its Ad Exchange Against Competitors

A recent Texas antitrust lawsuit has reportedly revealed that for years, Google operated a secret program called "Project Bernanke" that used data from past bids in the company's digital advertising exchange to allegedly give its own ad-buying business an advantage over competitors.

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Google aurait favorisé ses publicités pour générer des millions de dollars

Google aurait favorisé ses publicités pour générer des millions de dollars
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Google accused of running insider trading scheme on its ad marketplace

Google has been accused of running an insider trading scheme with its ad systems to give its clients a leg up by using publisher data they d obtained secretly to help them place winning ad bids.

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Google allegedly gave its ad system an advantage with a special project

Google ran an effort, Project Bernanke, that supposedly gave its ad system an unfair edge and Texas intends to use this in its antitrust case.

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Google reportedly ran secret Project Bernanke that boosted its own ad-buying system over competitors

Google reportedly ran secret ‘Project Bernanke’ that boosted its own ad-buying system over competitors The information was revealed in unredacted court documents Share this story Illustration by Alex Castro / The Verge Google reportedly ran a secret project called “Project Bernanke” that relied on bidding data collected from advertisers using its ad exchange to benefit the company’s own ad system, The Wall Street Journal reported. First discovered by newswire service MLex, the name of the project was visible in an improperly unredacted document Google had filed as part of an antitrust lawsuit in Texas. A federal judge has since let Google refile the document under seal. But according to the

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