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ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U S

/PRNewswire/ VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic.

United statesBrian bloodgoodShafi mustafaEric spielmanPrnewswire venuexTony patelGeneral managerProgrammatic tradingDigital out of homeSupply side platformsDemand side platformsChief strategy officerElemental tv

AI Leader Scibids Publishes Reference Guide Detailing Digital Advertising Decisioning Without Use of Cookies, Personal Information

AI Leader Scibids Publishes Reference Guide Detailing Digital Advertising Decisioning Without Use of Cookies, Personal Information
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

France generalUnited kingdomJulien hirthGreg peverill contiRemi lemonnierDigital campaignMost effective programmatic partnershipOverall technology for programmatic tradingPower playersEffective programmatic partnershipUnited kingdom based drum awardsDigital advertisingOverall technologyProgrammatic tradingPublici zenithWires global

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emerging channel, providing a European-level overview of the CTV programmatic supply chain and the programmatic buying options available to advertisers. The guide also addresses the challenges that planners currently face, with some key considerations and best practices to ensure programmatic CTV investment is being optimised and used effectively.

Glenn pereraDavid goddardTech labEurope programmatic trading committeeProgrammatic connectedFuture forwardProgrammatic tradingOracle data cloudRakuten advertisingProduct strategyIntegral ad scienceடேவிட் கோடார்ட்தொழில்நுட்பம் ஆய்வகம்எதிர்கால முன்னோக்கிஆரக்கிள் தகவல்கள் மேகம்ப்ராடக்ட் மூலோபாயம்

Fifty technology s human-first approach: A tonic for an ID-mad World?

Fifty technology s human-first approach: A tonic for an ID-mad World?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Fifty technologyBest overall technologyProgrammatic tradingDrum awardsDigital advertisingஐம்பது தொழில்நுட்பம்சிறந்தது ஓவரால் தொழில்நுட்பம்டிரம் விருதுகள்
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