The first president ial campaign as a during the 1952 contests to between 20 eisenhower and adelaide season. President campaigned has been important ever since. Heres a look. You like now is the time for all good americans like bob. Like, bob. Im so glad were friends again bob. Yes ike, we agree on everything. Lets never separate gate separate gate again bob. Never again ike. Ike, bob. Like, bob. Well i can bob really live happily ever after . Is the white house making up for both of them . Stay tuned for a musical interlude. So joint production of American History on cspan 3 and cspans washington journal. Will be joined by Professor Robert mcmahon, and louis is in a State University daisy petals and mushroom clouds. Take a look these 90 minutes at the history of tv political advertising. Professor mitt thanks for joining us here. Thank you good for being with. You weaves start with 1950. Too so that was the first year that tv was used it is a medium for television ads. Television had
Im David Rubenstein coming from the library of congress, the Jefferson Building and its part of our National Book festival and have a pleasure of interviewing richard hoss who is the president of a foreign relation and ive written a new eczema book called the world a brief introduction by richard hoss, thank you very much for coming today. Great to be with you. For those of you that dont know your background, i want to talk a little bit about the bo book, you are native of new york and went to college in ohio and became a Rhodes Scholar, what did you do to become a Rhodes Scholar and for those of you who are not aware there is only 32 people picked every year in the Rhodes Scholar and youre one of the top 32 students, what did you do to be one of the top 32 students when you graduated. My children would claim it was an administrative error i did nothing to confuse the scholarship, i could also answer i was one of 32 people who peaked young and peaked at the right time, my own guess i h
The but not to pay i95 or to deliver a package to my po box church. Pgo works book is a cry from the new middle visit the website booktv. Org and type the authors name or book title into the search box. To the of the program. Good evening thank you for joining us for the program today. My name is gavin im the director of programs, exhibitions and partnerships for the massachusetts Historical Society. Before i begin the program on extend a special welcome to anyone who might be attending Virtual Program for the first time. If youre not filming with mhs was the oldest Historical Society in america in a been collecting preserving collecting and preserving our history since 1971. Have an amazing collection of close to 14 million manuscript pages and putting papers of three of the first six u. S. President s. In these days of social distancing we take into hosting virtual events. We have Online Events planned for the rest of the calendar year exploring many subjects of u. S. And massachuset
President lets get in step with the guy thats hep, get in step with ike everybody likes for ike for president you like ike, i like ike, everybody likes ike hang out the banner, beat the drum, well take ike to washington ow is now is the time for all good americans to come to the aid of their country. I am so glad we s again, bob. Ike. Bob. Im so glad were friends again, bob. Ike, we agree on everything. Lets never separate again, bob. Never again, ike. Ike bob. Ike. Bob. Ike. Will ike and bob really live happily ever after . Or a m is the white house big enough for both of them . Stay tuned for a musical interlude. Reuben, ive been thinkin a a joint production of American History tv on cspan3 y and cspans washington journal. Were pleased to be joined by Professor Robert mann, professor of communications at Louisiana State university and author of daisy petals and mushroom her . Clouds. For a look at tv advertising. a thanks for joining us. Good to be with you this morning. We start wit
President hang out the banner, well take ike to washington. Where were going, travel day and night well all go with ike. You like ike, i like ike everybody likes ike well hang out the banner well take ike to washington now is the time for all good americans to come to the aid of their country. Ike. So glad bob. N, bob ike. E. Bob. Im so glad were friends again, bob. Yes, ike. we agree on everything. Lets never separate again, bob. Never again, ike. Bob. Ike. Bob. Ike. Will ike and bob really live happily ever after . Is the white house big enough for both of them . Stay tuned for a musical interlude. Ruben, reuben, ive been thinking bob and ike now think alike with the general in the white house amorders, bob. Eofof the or ike . Ill vote for adlai and johne were pleased to be joined by professor of Mass Communications and author of daisy petals and mushroom jo clouds. A look at tv political advertising. Professor mann, thank you for joining us here. Thank you. Good to be with you this