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Sinclair Broadcast Group Lays Off 5% of Workforce Due to Profound Impact of Pandemic
Elaine Low, provided by
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Sinclair Broadcast Group is shrinking its workforce by 5%, letting go of several hundred employees as a result of the “profound impact” of the pandemic, said the company in a statement. The company employs over 9,211 people, meaning that approximately 460 staffers were affected by the downsizing.
“The impact of the COVID-19 pandemic continues to be felt across all sectors of the economy, something that can have a profound impact on a company as diversified as ours,” according to a statement from a Sinclair spokesperson. “From local businesses and advertisers to distributors and partners, no component of our business’s ecosystem has been fully shielded from the impact of the global pandemic. In response to this, we are currently undergoing enterprise-wide reductions across our workforce, including corporate headquarters, to ensure we are
PHOTO:
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The COVID-19 pandemic has thoroughly disrupted many things, including the digital world. Every industry and consumer now recognize the importance of digital channels and experience. Zoom has become our default handshake and remote work is now a mainstay. However, because of its continuing impact, little mainstream emphasis has been given to the death of third-party cookies and how that will change the $500 billion digital advertising industry in perpetuity.
Marketers have used third-party cookies for years as the primary anchor to inform digital advertising and user experience by tracking information about visitors and their behavior when they are not on your site. It has been used for data tracking, personalization and ad targeting based on user data like demographics, interest, location, etc.