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New study reveals best words for brand slogans

New study reveals best words for brand slogans
sciencedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sciencedaily.com Daily Mail and Mail on Sunday newspapers.

Zachary estesFaculty of management at bayes business schoolProfessor zachary estesState farmBayes business school

New study reveals best words for brand slogans

New study reveals best words for brand slogans
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Zachary estesBradyt hodgesUniversity of arizonaFaculty of management at bayes business schoolUniversity of missouriLinguistic properties of effective slogansJournal of consumer researchBayes business schoolProfessor zachary estesState farmIntel insideLinguistic propertiesEffective slogansConsumer research

Can the type of trolley you use really help you save money on shopping?

A study, led by Bayes Business School, of London s City University, looked into how using different styles of trolley can influence buying decisions.

Zachary estesMathias streicherBayes business schoolLondon city universityProfessor in marketing at bayes business schoolCity universityProfessor zachary estesProfessor estes