La startup Imagindairy (Tel-Aviv). Une gamme de « produits laitiers non laitiers ». israelvalley.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from israelvalley.com Daily Mail and Mail on Sunday newspapers.
“Global and local” dairy companies have approached Imagindairy - one of a clutch of startups using microbes (not cows) to produce milk proteins – about developing ‘animal-free’ dairy milks and other products, says the Israeli company, which lags some rivals in the space from a commercialization perspective, but claims its technology could ultimately make it more efficient.
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Cutting out the middlecow: Israeli start-up Imagindairy on why lab-made milk will prove tastier and healthier than the real thing By Oliver Morrison The trend of consumers – rightly or wrongly – seeking to cut down their dairy consumption for environmental and ethical reasons is a growing one, and food and beverage manufacturers smell an opportunity.
Recent moves such as Oatly’s plans for a $10bn IPO and Sproud’s £4.8m fund raise highlight the disruptive potential of the as yet small but fashionable alt dairy and plant milk sector.
But these products, on top of some dubious health and environmental claims, have a simple problem, says the founder and CEO of Imagindairy, Dr Eyal Afergan.