The movie is the first from Lionsgate and BuzzFeed s new partnership. NBC Universal
BuzzFeed s Richard Alan Reid previously said of the movie:
1UP is a fresh, authentic comedy with important social commentary, featuring a diverse cast of hugely talented and often underrepresented voices. Through this joint effort, we’re eager to harness the power of the internet to reach global millennial and Gen Z audiences and tap into one of the most passionate online fanbases.