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Adopting rituals to make tasks more meaningful makes you less LONELY Ian Randall For Mailonline © Provided by Daily Mail MailOnline logo Adopting unique rituals like that special way you eat Jaffa Cakes to make little tasks more meaningful can make you feel less lonely, a study has concluded.  The finding builds on past studies that have established that people who experience chronic loneliness often feel that their lives are lacking in meaning. US researchers found that loneliness can be abated by performing ritualised product consumption because rituals can produce meaning.  Furthermore, they found that the more chronic loneliness people experience, the more they are inclined to engage in such little rituals.

Thomas kramerJournal of marketing researchUniversity of california riversideDaily mail mailonlineJaffa cakesJaffa cakeDaily mail adoptingProfessor kramerDaily mail theதாமஸ் கிராமர்இதழ் ஆஃப் சந்தைப்படுத்தல் ஆராய்ச்சிபல்கலைக்கழகம் ஆஃப் கலிஃபோர்னியா ஆற்றங்கரைஜ்யாஃபா கேக்குகள்ஜ்யாஃபா கேக்ப்ரொஃபெஸர் கிராமர்தினசரி அஞ்சல் தி