PolyU partners with WTTC to define the future of retail tourism : Friday, 29th September 2023 : 4Hoteliers 4hoteliers.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 4hoteliers.com Daily Mail and Mail on Sunday newspapers.
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has joined hands with the World Travel and Tourism Council (WTTC) to support the sustainable development of global tourism. Undertaken collaboratively by teams from the SHTM’s Hospitality and Tourism Research Centre and the Council, the WTTC–SHTM Global Retail Tourism project offers critical data-driven insights into the key trends, challenges and opportunities shaping retail tourism in the post-pandemic era.
Contactless technology is transforming hospitality in China and beyond. Research by Dr Fei Hao and Professor Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University shows that travellers have varying levels of readiness for contactless hotels. Hospitality firms are advised to be mindful of this variation when designing strategies to boost customer equity. For guests who are still sceptical about contactless technology, services that evoke delight may be the best way to retain their custom. Those with concerns around COVID-19 may be particularly reassured by positive experiences in a contactless hotel.
The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is privileged to announce the establishment of the Tan Siu Lin Innovation Hub with the generous support of the Tan Siu Lin Foundation.