Humans have always been keen on saving money and other resources. It's how we're wired: We have a built-in "loss aversion," meaning we feel more strongly about losses than we do about gains..
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Preventing Chronic Disease (PCD) is a peer-reviewed electronic journal established by the National Center for Chronic Disease Prevention and Health Promotion. PCD provides an open exchange of information and knowledge among researchers, practitioners, policy makers, and others who strive to improve the health of the public through chronic disease prevention.