everything, from my growing belly to how to give our girls the best in life. i have no idea how this works. reporter: for some without children, all the gear can be intimidating. when i type newborn into amazon, it brings up 53,000 products. 4 and that s just in the baby section. so i m heading to giggle, a store that cultivates the choices they offer and i m asking everyone their opinion. i think baby carriers are really specific to men and women. there are some that are just more comfortable for women. makes no sense, wiper warmers. especially because when you are out and about, you can t warm up the wipies. reporter: everything from baby carriers to bath gear seem like monumental decisions. so i enlist the help of a friend and expert, ally downey. why is this so high-stakes for me, for all of us? it was a total mystery to me as well. everyone feels that anxiety and everyone feels that sense of panic that they re going to do something wrong, because there s