Ongoing technological advancements have given rise to a new generation of printed products that are more interactive and engaging than ever before, but customers aren’t always thinking about what’s new in the print technology world. Even if PSPs announce that they’ve acquired a new device or technology, their prospects and customers will rarely consider what that acquisition might mean for their printing needs. This article explores ways to bring more awareness to the upsides of specialty printing.
The COVID-19 pandemic created numerous challenges for the digital production printing market, including a decline in demand for print services and reduced investments in new production technology. This article cites recent forecast data from Keypoint Intelligence to explore key dynamics, challenges, and opportunities within this market.
I’ve noticed an uptick in the number of holiday catalogs I receive in the mail, but I wasn’t sure if it was just me. This article explores the changing role of printed catalogs and considers what the future might hold in today’s highly digital world.