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is to talk to banks and if not, consider venture capital, angels, crowd funding and you consider how much you need, you may find you can raise very little to get started and that s a good thing because the minute you raise capital, you have a boss and you want to make sure you retain as much control as possible. we now have the top two tips you need to know to help your small business grow. alicia and scott are back with us to give advice. you gave great advice in the elevator. now something for the audience. my top tip is know the difference between a product pitch and an investment pitch. with a product pitch, as you know it s all the details of the product, the technology, ad ones, etc. but a pitch to investors for funding really has to focus on the business holistically.
that includes everything, including the product but also the team, the market size, the competitive landscape, what you re asking for in terms of funding, where that funding with ilgo and the financials, how you re reaching customers. you have to know what kind of pitch is called for because if you re giving a product pitch to an investor, then you re probably missing out on an opportunity to get funding to grow your business. and a potential partner is a different pitch as well. you have to put yourself in the shoes of the person your talking to. such a good point. my top tip is find the white space and go after it. the marketplace is so competitive and barriers to entry is really, really low. so if you take a look at what you re doing and see the market and what you have that your competition doesn t have, it gives you an opportunity to hone in on what you own and make your
talk venture capital, or consider crowd funding. if you think about those tools, and then you consider how much money you need, you may find you can raise very little capital to get started. and that s a good thing because the minute you raise capital, you have a boss. you want to make sure you retain as much control as possible. we now have the top two tips you need to know to help your small business grow. alicia and scott are back with us to give their advice. okay. you gave great advice in the elevator. let s hear something for the audience. my top tip is, know the difference between a product pitch and an investment pitch. yes. i cannot agree with you more. huge, right? with a product pitch, as you know, it is talking about all the details of the product, the technology, the adds on, et cetera. an investment pitch, ie a pitch to investors for funding, really has to focus on the business wholistically. that includes everything including the product. but also the team, the m
what you re asking for in terms of funding, where that funding will go, and also the financials, how you re reaching customers. you have to know what kind of pitch is called for because if you re giving a product pitch to an investor, and they re looking for the whole view of the business, then you re probably missing out on an opportunity to really connect with them and get funding that could grow your business. absolutely. and if you re speaking to a potential partner, it is a different pitch as well. exactly. put yourself in the shoes of the person you re talking to. such a good point. all right, you re up. my top tip is find the white space and go after it. so the marketplace is so super competitive and the barriers to entry in almost any product or service is really, really low. if you look what the you re doing and look at the market and see what you have that your competition doesn t have, it gives you an opportunity to hone in on what you should focus on and what you ca
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