Do Consumers Actually Shop Directly on Social Media Platforms [New Data] hubspot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hubspot.com Daily Mail and Mail on Sunday newspapers.
Pinterest launches an AR-powered try-on experience for eyeshadow
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics.
The feature leverages Pinterest’s existing Lens visual search technology, its skin tone ranges feature and computer-vision-powered recommendations, the company says. We also understand Pinterest is incorporating elements from data partner ModiFace, including digitization parameters that ensure the products recognized are mapped to ModiFace’s database for higher-quality rendering.