April 5, 2021
Church Bros. Farms developed a new clamshell for its Little Gem lettuce that protects and showcases the premium variety at retail.
The new patent pending four-count clamshell is designed to protect the unique properties of the compact-sized lettuce while providing more product visibility on shelf. The package is stackable for multiple retail merchandising options and is 100 percent recyclable with more than 70 percent post-consumer material. Shoppers can easily open and reclose the clamshell for convenient use and storage at home.
Church Brothers Farms utilizes a special variety of Little Gems and each head is hand trimmed to deliver the most tender and sweet lettuce. Little Gems are a cross between the crunchy texture of Romaine and the softer frilly texture of butter lettuce. The sweet and mild flavor can be used in a wide variety dishes, especially those with bold ingredients and flavors.
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April 5, 2021
Though the California avocado industry has a smaller crop this year, the California Avocado Commission continues to have a robust promotional program, albeit a more efficient one with an emphasis on social and digital media.
The commission has allocated about $4 million for its promotional budget with digital streaming accounting for 67 percent of it. The remaining $1.3 million is split among audio, search engines, social and outdoor advertising in descending amounts. The audio and digital advertising will be confined to the March through August time slot. Social media and search engine promotions take place on just about a year-round basis.
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April 5, 2021
Based in Reidsville, GA, the heart of the Vidalia® growing region, Shuman Farms is a year-round grower, packer, and shipper of premium sweet onions from Vidalia, Peru, and Texas.
With the Southeast Produce Council’s Southern Exposure show coming soon, many at the company are preparing for exhibiting both in-person and virtual.
“While nothing can quite compare to being on the show floor in person, we understand the need for a virtual option this year,” said John Shuman, president and CEO of Shuman Farms. “Having the virtual booth, in addition to our booth on the show floor, will allow us to reach retailers that may not be traveling yet. We are thankful to the Southeast Produce Council for providing both options so that we may connect with as many people as possible.”
The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle, connecting the fruit with the locale. Pre-season media launched in winter with a series of video ads released on the commission’s YouTube channel to build anticipation for the season. In-season media launched in March and continues through summer to support the peak availability of this season’s California avocado crop.
April 1, 2021
Shenandoah Growers Inc., one of the nation’s leading and largest certified organic indoor farming companies with products available in most major retailers across the U.S., announced Cameron Geiger as chief operating officer as the company enters its next phase of transformational growth. Geiger will report to Shenandoah Growers President Phillip Karp and serve on the company’s executive leadership team.
Geiger, a seasoned supply chain expert, has served in a variety of operational and executive leadership roles at public and private companies focused on automation, innovation, and technology in both the U.S. and abroad. Key roles prior to joining