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Proprietary Variety Management Orchards growing Cosmic Crisp apples blanket rolling hillsides in Washington state. Income from the new variety rose 48% for the three months after its 2020-21 season debut. Marketers of Washington state’s new Cosmic Crisp apples plan a robust global marketing campaign in the months leading up to the fruit’s third season opener this fall, a top industry official says. With ramped-up production expected to boost supplies, the industry is launching campaigns with media influencers in Canada and Europe that focus on sustainability and natural quality, said Kathryn Grandy, chief marketing officer of Proprietary Variety Management. The Yakima, Wash.-based company markets the Washington State University-created apple variety.

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