and i assume that means it s much better. it makes it so much easier than having to read through the ingredients labels and the nutritional information. that s great. reporter: they re called nuval scores. a for-profit business. yale university researchers and other top experts developed a secret math formula that gives points for good nutrients, like protein and calcium, and takes points away, for bad ones like transfat and cholesterol. what nuval has intended to do, is empower people. knowledge is power. now, you know. some people will certainly use that to trade up to better nutrition. some people would say, i d rather not know. i m going to choose what i like. i don t care whether or not it s good for me. reporter: not surprisingly, fruits and veggies straight from nature, like blueberries, butternut squash and spinach, score 100 on the nuval scale. processed foods don t do as well. but there s intriguing differences among them.
even sniper scopes. and all this stuff is being sent to russia. they ve tracked several packages that have gone through this route in the past and ended up going through russia and ended up in africa. reporter: he says it s illegal to ship the items overseas without a permit. and it appears a russian group is using the internet and small town america to get past customs. the ripon woman is not facing any charges. but says she learned her lesson. don t do it. go for a regular job in a regular business. reporter: in ripon, chris hrapsky, action 2 news. these are frightening stories. i think so many people unknowingly find themselves victims. they said 22 victims whose in this identity theft is so scaand it s everywhere. kes f pe as i was telling you, i once was selling a desk on craigslist. and i ended up being part of one of these. because we report on this so enh think, something seems rea