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WILDBRAIN CPLG HOSTS FRANCHISE SUMMIT IN SHANGHAI

WILDBRAIN CPLG HOSTS FRANCHISE SUMMIT IN SHANGHAI
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WILDBRAIN CPLG ADDS CONSUMER PRODUCTS AGENCY RIGHTS FOR SNOOPY AND THE PEANUTS GANG ACROSS ASIA-PACIFIC

Global Peanuts annual consumer product sales now exceed US $2.5 billion at retail Hasbro's Ben Peace joining WildBrain CPLG's executive team to drive APAC strategy from new Singapore office SHANGHAI and LONDON, July 6, 2022 /PRNewswire/ WildBrain CPLG, one of the world's leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency's already growing business in the region. The deal builds on WildBrain CPLG's long-standing Peanuts licensing relationship across EMEA, and, more recently India, which has seen Snoopy and the gang featured in extensive cross-category programmes for apparel & accessories, promotions, fast moving consumer goods, toys & games, gifting, homewares, stationery, pet accessories, and more. WildBrain CPLG's Peanuts remit for APAC extends across Mainland China, Hong Kong, Indonesia, South Korea, Mal

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