As part of its global expansion plan, the brand looks to Hong Kong for an important milestone in its Asian development HONG KONG, June 8, 2022 /PRNewswire/ Bluebell Group announces today its partnership with K-Way French outwear brand. Following the brand's in-market digital launch in June, the new mono-brand physical store opening is planned for October 2022 at Pacific Place under the Swire Group, one of Hong Kong's most premium shopping malls. The iconic French brand known for its windbreaker, lifestyle fashion and sportswear is today part of BasicNet, an Italian company that also owns Kappa, Superga, Briko and Sebago, and on track to rapidly expand beyond its homebase. Bluebell Group, a pioneer in Asia in brand and retail development, operating over 150 brands across the region, will manage the brand's overall presence including an online e-commerce shop, local marketing activation, and overall retail operations. K-Way will be introduced to Hong Kong consumers first th
As part of its global expansion plan, the brand looks to Hong Kong for an important milestone in its Asian development HONG KONG, June 8, 2022 /PRNewswire/ Bluebell Group announces