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Kurkure s new campaign with Akshay Kumar adds a quirky twist to a heist
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Kurkure Launches #BoreNoMore Campaign with Influencers
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Snack brand Kurkure has unveiled a new campaign along with brand ambassador and Bollywood actor Akshay Kumar, adding a âmasaledaar twistâ to everyday mundane moments. The campaign highlights how Kurkure is the perfect companion for consumers to add an element of fun and quirk to their daily lives. Â
The new campaign
âAb Laga Masalaâ is based on the insight that a sense of monotony has set in in peopleâs lives, with everyday activities seeming dull and boring. In an endeavour to encourage consumers to fill these mundane moments with entertainment and âquirky
Kurkure tries to break everyday monotony in new adâ¦
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⦠While sort of showing us the most memorable aspects of 2020.
The Coronavirus-induced lockdowns not only confined us to our homes, but also bored the hell out of us. For a good few months, we were all stuck at home and didnât step out, unless we needed to. And even now, when the lockdowns are no longer in place, a good number of people arenât stepping out of their homes.
When we (afaqs!) watched Kurkureâs new ad, featuring brand ambassador and actor Akshay Kumar, actress Kritika Kamra and Vidhit Sharma (Swiggy uncle), it summarised 2020âs most memorable aspects for us. There are telltale signs across the 35-second ad, which was conceptualised by Wunderman Thompson.
Kurkure set to add Masala to Mundane Moments
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