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Private Labels capitalise on the cost-of-living crisis to make up 38% of total FMCG value sales in Europe (€229 Bn)

Private Labels capitalise on the cost-of-living crisis to make up 38% of total FMCG value sales in Europe (€229 Bn)
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HORNBACH Group lays foundations for future: Boards of Management at HORNBACH Baumarkt AG and HORNBACH Management AG to be enlarged

EQS-News: HORNBACH Holding AG & Co. KGaA / Key word: Personnel HORNBACH Group lays foundations for future: Boards of Management at HORNBACH Baumarkt AG and HORNBACH Management AG to. | May 12, 2023

UK Grocery Retail Market Report 2023: Innovative Store

The rise of supermarket private label brands

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has been considered the cheap option. Now, due to a range of factors from marketing to the cost-of-living crisis, supermarket retailers and consumers themselves are increasingly realising the value in these private label brands.

The rise of supermarket private label brands

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has been considered the cheap option. Now, due to a range of factors from marketing to the cost-of-living crisis, supermarket retailers and consumers themselves are increasingly realising the value in these private label brands.

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