Facebook reports record ad revenue after grousing about iOS privacy features Facebook is making money hand over fist despite warnings of impending doom due to new iOS privacy features Apple introduced in April.
The social network raked in $28.6 billion in advertising revenue for the second quarter of 2021, up 56% from the same period last year. Advertising accounts for nearly all of the company s income, with total revenue coming in at $29.1 billion.
Facebook more than doubled its profits from the previous year with a $10.4 billion performance, up from $5.2 billion in 2020.
Still, the company is bracing investors for rough waters in the coming months. CFO David Wehner in a statement blames the headwinds on new privacy features Apple baked into its iOS operating system.
Facebook is making money hand over fist despite warnings of impending doom due to new iOS privacy features Apple introduced in April.
The social network raked in $28.6 billion in advertising revenue for the second quarter of 2021, up 56% from the same period last year. Advertising accounts for nearly all of the company s income, with total revenue coming in at $29.1 billion.
Facebook more than doubled its profits from the previous year with a $10.4 billion performance, up from $5.2 billion in 2020.
Still, the company is bracing investors for rough waters in the coming months. CFO David Wehner in a statement blames the headwinds on new privacy features Apple baked into its iOS operating system.
An ongoing analysis of Apple s App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April.
According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users.
Rates increase when taking other countries into account, with some 11% of 5.3 million daily users opting in to ad tracking worldwide.
An ongoing analysis of Apple s App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April.
According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users.
Rates increase when taking other countries into account, with some 11% of 5.3 million daily users opting in to ad tracking worldwide.
Nearly 10K iOS apps have enabled App Tracking Transparency prompt, report says Almost 10,000 iOS apps have adopted permission prompts to conform with Apple s App Tracking Transparency less than a week after the feature rolled out, according to a new report.
Citing its own analytics, app data and analysis firm AppFigures says roughly 10,000 apps on the iOS App Store have enabled permission requests to track user Identification for Developer (IDFA) tags in line with Apple s new guidelines. For reference, recent reports claim the App Store boasts nearly two million titles in its catalog.
Of note, games account for a bulk of ATT early adopters, accounting for 20% of the total. Other categories, like utilities, entertainment, news and shopping, are hovering at around 6% of the whole, while social networking apps, which typically rely heavily on ad targeting for revenue, accounts for a roughly 5% share.