How brands are going for gold at the Paris Olympics mmm-online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mmm-online.com Daily Mail and Mail on Sunday newspapers.
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
In a world where sponsorship in men’s sports is more saturated than Bondi Beach in summer, just how did many in the industry underestimate the huge commercial opportunity presented by the Matildas? B&T spoke to industry experts Virginia Hyland (CEO Havas Network Australia) and Shannan Quinn (Managing Director at Prism Sport and Entertainment AUNZ) to find out.
Alice bands and global brands — why are we so obsessed with Jack Grealish? standard.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standard.co.uk Daily Mail and Mail on Sunday newspapers.