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How brands are going for gold at the Paris Olympics

How brands are going for gold at the Paris Olympics
mmm-online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mmm-online.com Daily Mail and Mail on Sunday newspapers.

How brands are going for gold at the Paris Olympics | Analysis

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

Darts star Littler can earn six-figure deals but won t do a Raducanu

Darts sensation Luke Littler could be in for six-figure sponsorship deals after the worlds, but it'll be nothing compared to Emma Raducanu.

Just How Did The Media Industry SO Badly Underestimate The Success Of The Women s World Cup?

In a world where sponsorship in men’s sports is more saturated than Bondi Beach in summer, just how did many in the industry underestimate the huge commercial opportunity presented by the Matildas? B&T spoke to industry experts Virginia Hyland (CEO Havas Network Australia) and Shannan Quinn (Managing Director at Prism Sport and Entertainment AUNZ) to find out.

Alice bands and global brands — why are we so obsessed with Jack Grealish?

Alice bands and global brands — why are we so obsessed with Jack Grealish?
standard.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standard.co.uk Daily Mail and Mail on Sunday newspapers.

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