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The Impact of COVID-19 and Accelerated Growth of E-commerce on Gray Market Sales | Haug Partners LLP

7 channels grew 31.3% over November 2019, according to Digital Commerce 360 8 9 Online sales will account for 21.0% of total retail sales in 2020, up from 15.8% in 2019 and 14.3% in 2018 10 Digital Commerce 360 estimates that e-commerce sales will reach $839.02 billion by the end of 2020 representing a 40.3% growth from 2019. 11 This number represents the highest annual U.S. e-commerce growth in at least two decades. 12 Additionally, growth in e-commerce accelerated by two years, 13 thus if it were not for the pandemic, the nearly $840 billion in online retail sales in 2020 would not have been reached until 2022. 14 Accordingly, U.S. retailers had a COVID-19-related $152 billion boost in e-commerce sales in 2020. 15 According to data published by the U.S. Commerce Department, during Q3 of 2020 from July to September, consumers spent $199.44 billion online with U.S. retailers, up 37.1% from $145.47 billion for the same quarter the prior year.

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