“Findings from our studyhighlights thegrowth ofdigitisation accelerated by the pandemic but also, significantly, indicatesan evolutionincustomerdemand,whichpointsto arange ofuntappedgrowth opportunities within the sector,particularly for PrintServiceProviders(PSPs),”explains Ben Gossage:Sales & Marketing B2Bfor Canon Central & North Africa . The greatest gap lies in customer interactionand the value that can be derived froma more consultative approach,notesBen. “A report on our findings,entitled‘Creating Customer Value’reflects that fewer than20% of print service providers (PSPs) are fulfilling their customers’ needs.About 80% ofprint buyersexpresseda distinct need for more creative input from their print providers, and86% of print buyers would welcome advice on combining print with digital elements,”addsBen.